Back to our tech roots: introducing the new visual style for this.nl

You may have noticed it already: our website moved from dark mode to a lighter, cleaner style. And that shift goes deeper than colors. We refreshed our entire visual language: new palette, new typography, new components-all designed for clarity, speed, and consistency. You're looking at the first version of our new brand foundation.

Please take a look around to see how it lives across the site, or read on for the reasoning behind the redesign.

The growing gap between tech and brand

Across many organizations, tech evolves fast, much faster than branding does. Cloud platforms, modern data stacks, and applications change rapidly. Meanwhile, a brand often stays behind. Digital identity doesn't always scale with the complexity of the tech landscape.

On the other side, marketing teams want to strengthen the brand, but the existing technical foundation can't support new visual systems. What works in design doesn't always work in modern frameworks.

And then some companies can build anything, but don't have the branding to match. Outdated slides, inconsistent visuals. The result: friction. A brand that doesn't support the story anymore.

Practice what you preach

We faced that same problem. Technically, we can build anything. But our visual system wasn't keeping up. Too many one-offs, too many exceptions, no single source of truth. The brand no longer reflected our level of quality.

After celebrating our tenth anniversary, we returned to our origins. Tech is our foundation. It's where development, operations, and design come together.

To stay sharp and scalable, we built a modular brand system. One DNA. One foundation. Something every team can use consistently, across every touchpoint.

A Brand Design Kit that works today, and still works later

A brand only works when the design system is as modular and logical as the tech stack behind it. It should plug into tools and workflows without friction. A visual identity must scale just as easily as your cloud architecture.

Branding shouldn't come last. It should launch with you.

The value of the Brand Design Kit

Our Brand Design Kit helps organizations modernize their visual identity, just as they modernize their technology. A design system that performs technically, scales cleanly, and stays consistent-whether you're building an app, launching a product, or running campaigns. A strong brand that grows at the speed of your infrastructure.

Read the Brand Design Kit case study and see how your brand stays future-proof while your technology keeps evolving.